ENGIE Brasil Energia has signed a sponsorship agreement with the Brazilian Tennis Confederation. The initiative includes all juvenile and professional events promoted by the entity during the course of 2023. This begins with the Davis Cup tournament between Brazil and China scheduled for February 3 and 4 in Florianópolis (SC), the city where the Company’s registered offices are located.

“Tennis is an excellent platform for commercial relationship and positioning. We see the opportunity of expanding the recognition of our brand and for participating in the journey for developing the sport and the Brazilian players themselves”, declares Gabriel Mann, Energy Commercialization Officer at ENGIE Brasil Energia.

Thanks to the partnership, the expectation is to be able to attract three more international tournaments to Brazil before the end of 2023. For Rafael Westrupp, CBT’s president, the partnership has been finalized at an important juncture for Brazilian tennis. “ENGIE is a great brand, which together with other CBT sponsors, will drive the Confederation’s capacity for realizing tournaments and investments. We are at full steam ahead in the dissemination of the Pan-Cycle 2023 and the Olympics-2024, and ENGIE joins us at an even more auspicious moment in our strategic plan”, he points out.

In addition to the visibility which the tournaments bring, the sponsorship is part of a strategy which is coherent with ENGIE Brasil Energia’s practices in the area of gender equality and includes support for four players from the Brazilian women’s team: Beatriz Haddad Maia, Carolina Meligeni Alves, Ingrid Martins and Laura Pigossi.

“We want them to climb to even more ambitious positions in the world ranking since it is our belief that to leverage opportunities for women and assure equality of gender is fundamental for the development of society”, adds Luciana Nabarrete, Chief People, Processes and Sustainability Officer of ENGIE Brasil Energia.

The Company’s social activity is also part and parcel of the strategy. ENGIE Brasil Energia supports sporting practices in the social hubs of the Tennis Foundation, and through the medium of the ENGIE Foundation, there is an important partnership with the Guga Kuerten Institute for running projects which promote access to education, sport, and culture with a focus on children and adolescents.

ENGIE also sponsors tennis in other countries where it operates and, in Brazil, for the third consecutive year, it is one of the sponsors of the Rio Open, an ATP500 tournament and one of the 22 most important on the calendar of the Association of Professional Tennis Players. The partnership includes the neutralization of CO2 emissions caused by the event and the displacement of the public. For the 2023 edition, which will take place from February 18 to 26 in Rio de Janeiro, the current numbers 1 and 4 in the world, Carlos Alcaraz and Casper Ruud, have already been confirmed.