Rio de Janeiro, June 17, 2019 \u2014 In line with its sustainability commitments, L\u00b4Or\u00e9al Brazil and ENGIE announced their partnership for the use of electricity from renewable sources in all L\u00b4Or\u00e9al sites in Brazil.<\/p>\n

Wind power is generated at ENGIE\u2019s Wind Complex in the municipality of Trairi (Cear\u00e1), and it supplies the manufacturing plants, Distribution Centers, Research Center and headquarters of L\u00b4Or\u00e9al Brazil, avoiding the emission of 7,000 tons of CO_{2 <\/sub>in the atmosphere, the equivalent of planting more than 43,000 trees.<\/p>\n}

\u201cThe issue of climate change is one of our priorities in sustainability. The decision to focus on acquiring 100% renewable energy produced in the Trairi wind farm aims to reduce the environmental impact resulting from our activities\u201d, says An Verhulst-Santos, CEO of L\u00b4Or\u00e9al Brasil.<\/p>\n

Maur\u00edcio B\u00e4hr, CEO of ENGIE Brazil, highlights the importance of sustainability in their partnership. \u201cThe sale of energy to L\u2019Or\u00e9al is testimony that sustainability can be both the starting and finishing point of the businesses. Partnerships such as this value and promote investments and actions that support the Sustainable Development Goals\u201d, he said. B\u00e4hr also points out that the partnership is in line with ENGIE\u2019s global strategy. \u201cWe are leading the energy transition to a low-carbon economy, working very closely with our customers\u2019 energy needs and promoting continuous development\u201d, commented the CEO of ENGIE Brazil.<\/p>\n

This initiative is part of L’Or\u00e9al’s global sustainability commitment, Sharing Beauty With All, which has been transforming the company to make a positive impact on society and the environment. The program established sustainable development goals up to 2020, ranging from the conception of products up to the end consumer. The program has two focuses in Brazil: sustainable value chain and promoting social Protagonist roles through beauty. In the sustainable value chain pillar, one of its main missions is to achieve a low-carbon operation, aiming to reduce 60% CO_{2 <\/sub>emissions by 2020 compared to a base scenario in 2005, which has already been achieved: L’Or\u00e9al Brazil was able to reduce CO2 <\/sub>emissions from its industrial units by 68%, in absolute terms, in 2018 compared to 2005.<\/p>\n}

The Trairi Complex, developed by ENGIE, was a leading wind energy project that contributes to the United Nations (UN) Sustainable Development Goals (SDGs), particularly Clean Energy, but it also contributes to the area of health and education of vulnerable students of municipalities whose initiatives are aligned with ENGIE\u2019s purpose of offering solutions that combine energy and socio-environmental attributes. Acquiring ENGIE\u2019s renewable energy reinforces L’Or\u00e9al Brazil\u2019s commitment to sustainability and helps the company reach its goal of zeroing CO_{2<\/sub> impacts related to energy consumption at its operated sites.<\/p>\n}

Strategy for reducing emissions and promoting SDGs<\/strong><\/p>\n

The power purchase and sale agreement was prepared in accordance with the guidelines of the GHG (Green House Gas) Protocol developed by the World Resource Institute and Funda\u00e7\u00e3o Get\u00falio Vargas (FGV), in compliance with the criteria on carbon neutrality applied to the companies\u2019 consumption of electricity.<\/p>\n

About Trairi<\/strong><\/p>\n

The Trairi Wind Complex is located in Trairi (CE), a municipality with 51,000 inhabitants, and it consists of eight wind farms: Fleixeiras I (30.0 MW), Guajir\u00fa (30.0 MW), Munda\u00fa (30.0 MW), Trairi (25.4 MW), Cacimbas (18.9 MW), Estrela (29.7 MW), Ouro Verde (29.7 MW), and Santa M\u00f4nica (18.9 MW). There are 86 wind turbines for a total 212.6 MW in installed capacity and 102.3 aMW physical guarantee for commercialization.<\/p>\n

In 2018, remote operation of the Trairi Wind Complex began at the Generation Operations Center, located in ENGIE\u2019s registered offices in Florian\u00f3polis (SC).<\/p>\n

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About L’Or\u00e9al Brazil<\/em><\/strong><\/p>\n

L’Or\u00e9al has been devoted to beauty for over 100 years. With its unique international portfolio of 36 different and complementary brands, the L\u00b4Or\u00e9al Group generated sales of 26.9 billion euros in 2018 and employs 86,000 people worldwide. As the world\u2019s leading beauty company, L’Or\u00e9al operates in all distribution networks: mass market, department stores, pharmacies and drugstore, beauty salons, travel retail, brand retail, and e-commerce. L’Or\u00e9al’s strategy is focused mainly on research and innovation, and a dedicated research team of nearly 4,000 people who seek to meet the desires for beauty around the world.<\/em><\/p>\n

\u00a0<\/em>In Brazil, the fourth largest beauty market in the world, the company celebrates its 60th anniversary in 2019 and is one of the leaders among beauty companies, with a portfolio of 20 diversified brands offered in the country.<\/em><\/p>\n

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About ENGIE <\/em><\/strong><\/p>\n

Our group is a global reference in low-carbon energy and services. In response to the urgency of climate change, our ambition is to become the world leader in the zero carbon transition \u201cas a service\u201d for our customers, in particular global companies and local authorities. We rely on our key activities (renewable energy, gas, services) to offer competitive turnkey solutions. With our 160,000 employees, customers, partners and stakeholders, we are a community of Imaginative Builders, committed every day to more harmonious progress.<\/em><\/p>\n

Turnover in 2018: 60.6 billion Euros. The Group is listed on the Paris and Brussels stock exchanges (ENGI) and is represented in the main financial indices (CAC 40, DJ Euro Stoxx 50, Euronext 100, FTSE Eurotop 100, MSCI Europe) and non-financial indices (DJSI World, DJSI Europe and Euronext Vigeo Eiris – World 120, Eurozone 120, Europe 120, France 20, CAC 40 Governance).<\/em><\/p>\n

In Brazil, ENGIE is the largest private producer of electricity, with its own installed capacity of 9,866 MW in 60 wind farms, which represents about 6% of the country’s capacity. The Group has 90% of its installed capacity in the country from clean, renewable and low greenhouse gas emissions. <\/em><\/p>\n

ENGIE also operates in energy commercialization in the free market and is among the largest companies in distributed photovoltaic generation. The company also has a complete portfolio in integrated solutions responsible for reducing costs and improving infrastructure for companies and cities, such as energy efficiency, energy management and monitoring, management of power supply contracts, public lighting, HVAC Systems, telecommunications, security, and urban mobility. With 2,300 employees, ENGIE\u2019s revenues in 2018 was BRL 9.3 billion in Brazil.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Acquiring ENGIE\u2019s wind power for all units in Brazil will avoid the emission of 7,000 tons of CO2 in the atmosphere<\/p>\n","protected":false},"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19981","imprensa","type-imprensa","status-publish","format-standard","hentry","tipo-release-holding-en","tipo-release-renewables"],"acf":[],"yoast_head":"\n